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It may seem like there are a ton of trending hair growth ingredients out there, and it’s likely because there is. People are continually discovering new and improved ways to stimulate growth and halt shedding, and rice water is one of the latest names to gain traction.
Rice water is an emulsion, similar to dairy milk, produced from rice grains. Its particles are a mixture of fatty substances and surface starch, and contain proteins, sterols and enzymes which all aid the hair in unique ways. According to Regenerative Medicine Expert and WeThrivv Founder, Dr. Sanjay Batra, rice water can help the hair by doing two things: “Improving the cosmetic appearance of hair strands and improving the health of the scalp by reducing the amount of antagonizing hormones.”
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Made for post-injection treatments, recovery care has always been a vital part of the beauty industry, mainly in the form of ice packs and vials of arnica. But when white space emerges, brands come a-running.
According to Grand View Research, the global facial injectable market size was valued at $12.7 billion in 2022. In 2023, it’s projected to exceed $13 billion. And by 2030? Get ready for it — revenue is expected to reach a whopping $27.6 billion. With such high demand, the recovery care category is beauty’s new bright spot of opportunity.
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Our skin is designed to heal itself, but like the need to down a shot of espresso to get going into the morning, sometimes the organ needs an extra kick. That’s where exosome therapy comes into play, the latest trend in the aesthetics space. Falling under the regenerative therapy umbrella, a category of treatments that use stem cells or platelets (like in PRP) to replace or “regenerate” the skin in order to improve texture and tone, exosomes are poised to become the next “It girl” in skin care. And like PRP, this treatment can also be used to treat hair loss by stimulating the hair follicles.
Until recently, exosomes were dismissed as mere byproducts of cellular activity, but recent research has revealed their incredible potential to transform how we approach skin care and hair care — a modern-day Cinderella story, if you will. Especially because the science behind the treatment has a long-lasting, holistic effect rather than arguably functioning like a Bandaid for skin concerns like Botox and many fillers do. “Exosomes are usually derived from stem cells and contain signaling molecules and growth factors designed to stimulate regeneration and healing,” explains Dr. Julie Russak, M.D., board-certified dermatologist and founder of Russak Dermatology Clinic in New York City.
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When a brand experiences success, it can be hard to remember how many years of work it took to get to that place. Take for example, Amy Batra and her company, We Thrivv – she and her team have developed incredible product lines that are the height of beauty and rejuvenation, but it’s not without years of experience in the industry.
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At this point, it’s likely you’re well aware of the plethora of benefits that come from vitamin C. For years, the nutrient has been rapidly rising in the beauty and wellness spaces thanks to its ability to aid in everything from free radical protection and immune function to iron absorption. In fact, on TikTok alone, #vitaminc has garnered some 2.8B views to date, with users sharing products, skin care, foods, and supplements that star the buzzy antioxidant.
“It also helps to boost collagen production and decrease inflammation in the body, making it an essential nutrient for bone and blood vessel health,” anti-aging and regenerative medicine doctor, Dr. Neil Paulvin, DO explains. And while there’s a plethora of information on what it can do for the body, how does one know if they’re deficient in it?
The thing with this tricky nutrient is that, unlike iron and B12-deficiencies, vitamin C disparities can sneak up on you as symptoms — like not getting enough sleep, catching a cold, fever, etc. — can easily be mistaken for a wide variety of other issues. That said, Sanjay Batra, PHD says it’s also one of the vitamins you need to keep in check as having healthy amounts of vitamin C cannot be underestimated. The key thing to note here is that this nutrient cannot be made by the human body, so it must be absorbed through food or supplement. For reference, adult women should be consuming at least 75 mg of vitamin C daily. “While the body can store vitamin C, to get through times of scarcity, the stores are eventually depleted,” says Barta.







