The Creators: Bucks County Firm Launches New Direct-To-Consumer Skincare Line

The Creators: Bucks County Firm Launches New Direct-To-Consumer Skincare Line

By Lisa Dukart – Associate Editor

October 02, 2022, 01:00pm EDT 


 

In the early days of the Covid-19 pandemic, husband and wife Amy and Sanjay Batra didn’t hunker down quite the same way many others did. Instead of a sourdough starter, they decided to launch a startup. 

Their Doylestown company WeThrivv focuses on two distinct segments: hair and facial aesthetics. 

Dreamed up in early 2020, its products entered the market last summer and this January. On Oct. 1, the company launched its latest offering, a selection of direct-to-consumer skincare products. 

A focus on skin and hair were natural fits for the Batras. A scientist by training, Sanjay Batra spent his entire career in the health care industry with a focus on pharmaceuticals. That included 10 years at Johnson & Johnson. When he felt a pull toward entrepreneurism, he decided to leave corporate America. 

“I wanted to get to a place where we could make decisions and respond to the needs of our customers more effectively,” he said. 

The pair were inspired by gaps they saw in the two industries. Specifically, Amy – a Temple University alum whose background is in marketing – thought there should be a product that would better soothe skin after certain in-office procedures, rather than the usual ice pack. Sanjay was looking for a hair growth product that was drug-free and easy to use. 

“What we found is both in hair loss and in facial aesthetics, the current offerings weren’t good enough,” Sanjay said. 

They opted to develop products addressing each under two distinct brands: Revivv, which focuses on hair, and Maskād, focused on skin. Both fall under the parent company WeThrivv. 

They developed the brands simultaneously with Amy taking point on Maskād and Sanjayfocusing on Revivv. 

Maskād, which launched with a pro series of products, debuted its newest offerings on Oct. 1. The direct-to-consumer products consist of an anti-aging serum, a hydrating serum, a hydrogel infusion face mask and a derma roller. 

“People were asking for it,” Sanjay said, adding that “there’s a huge need for home care, self-care.”

Product pricing ranges from $15 up to $105 and are available via e-commerce. 

Its pro series – a professional post-procedure mask and an at-home post-procedure mask – launched last summer. 

Providers can use the pro series mask by applying a treatment to it, or following a procedure like injectable fillers, laser treatments or resurfacing, to help with recovery. Unlike other face masks, theirs is a dry, hydrogel cooling mask that has two parts so that it conforms to and better fits the face. 

With Maskād, the Batras have primarily targeted dermatologists, plastic surgeons and cosmetic physicians, but are also looking at estheticians. 

They took a slightly different approach with Revivv, which launched with its direct-to-consumer topical hair growth serum in January. It is focused on those dealing with androgenetic alopecia, a common form of hair loss. 

According to a 2021 report in the National Library of Medicine, androgenetic alopecia is a genetically predetermined disorder that can affect up to 50% of men and women. It is characterized by “progressive loss of terminal hair of the scalp any time after puberty.” 

For Sanjay, it was important the product they developed wasn’t greasy, a common side effect in drug-based products, and was easy to use. 

As such, Revivv can simply be rolled onto the scalp. A derma roller is also available to use ahead of applying Revivv, which can help with product absorption. 

The first prototype for Revivv arrived in March 2021 after about six months of development and Sanjay was the first to use it. 

“I’ve had an amazing result,” he said, noting that because they are cosmetic products the firm doesn’t “make claim[s] around treat, diagnose or cure.” 

Revivv is available in both a men’s and women’s formula and both launched this January. Both are available in packages of two and retail for $160. 

So far sales skew 60% for the men’s formula and 40% for the women’s formula. Sales are almost entirely e-commerce but they have begun retail sales through professionals. 

“As we grow, and the brand increases in awareness, retail, of course, could be an interesting opportunity,” said Sanjay, noting he’s wary or growing too big too quickly. 

“We don’t aspire to be a big company,” he said. “Just having good people is more important than having a lot of people.” 

The Batras have self-funded WeThrivv and received between $500,000 and $600,000 of investment from interested friends. 

“They all approached me,” Sanjay said, noting that several investors are doctors and another dermatologist is coming on board as a partner. “They’re really investing in Amy and me, which means a lot.” 

WeThrivv also was selected for the current cohort of Bucks Built Startup Fund, for which they received a $25,000 investment. 

“We’re very committed to Bucks County,” Sanjay said, noting that Amy grew up there. WeThrivv is based out of the Pennsylvania Biotechnology Center in Doylestown. 

While its team is small, each has some ownership. WeThrivv has an advisory board of medical professionals including Dr. Jeffrey Rapaport, a board-certified dermatologist in New Jersey and Dr. Steve Fallek, a plastic surgeon, also in New Jersey. 

Sales come from all over the U.S. as well as Canada. They’ve recently launched a Spanish-language option on their Revivv website to target consumers in Mexico. 

Revivv is currently growing at about 20% each month and Sanjay said they’re projecting to double sales next year. 

“Really this is a question of scaling and how much investment we put into marketing and clinical data,” he said. “But we see that this market opportunity is tremendous.” 

What’s the difference between the men’s and women’s Revivv formulas?

There’s a core set of ingredients that are the same, then the men’s formulation is a little more focused on DHT (dihydrotestosterone) blocking. DHT is the enemy of the hair follicle. It’s what causes it to shrink or miniaturize. So the men’s formula has saw palmetto, which is a DHT blocker, if you will. And the women’s formula focuses on some different ingredients that have to do with stress. 

Will you pursue additional product development?

If we find an unmet need, if we find a segment, that could be better, we’ll try to address it. But we’ll do so very methodically. … If we find a need that makes sense and we can create a best in class product, we are happy to do it.

WETHRIVV® LLC Expands Maskād® Products to Include Direct-to-Consumer

WETHRIVV® LLC Expands Maskād® Products to Include Direct-to-Consumer

Maskād Consumer launches a line of skincare designed for all ages and skin types.

DOYLESTOWN, Pa.Oct. 3, 2022 /PRNewswire/ — Amy and Sanjay Batra are excited to launch their Maskād® consumer line. Using the same science-based and clean-ingredient approach as Maskād Pro Series, they created a system that includes a derma roller, growth factor and peptide serum, hyaluronic acid serum and face mask.

Amy Batra said on brand extension, “I always knew that we would branch into the consumer space. Using the same technology as the Pro Series, we created the Deliver + Renew hydrogel infusion mask which is the core of the consumer line and specifically designed to be used with topical serums. What is truly unique about our masks is that they are “dry” to the touch unlike wet, messy sheet masks. Based upon Fick’s Law of Diffusion or transdermal technology, the masks are designed to deliver topical ingredients.”

 

Amy continued to say, “Developing outstanding topical serums was critical to complement the Deliver + Renew mask so we began formulating serums to address various skin issues. What I love about the line is that it is customizable and synergistic and can be easily integrated with ones’ existing skincare routine and even other products.” 

“The anti-aging serum (aka Maskad Peptide Bomb™) is chockful of growth factors, peptides, and other amazing ingredients. Peptides and Growth Factors can come from humans, plants or even insects. We decided to make our product from biosynthetic manufacturing in a precise world class facility. Said another way, our product is precision made in the lab, not from a fetus, apple, or snail – it’s just the approach we have chosen.” according to Dr. Batra.

Board certified dermatologist Neil Sadick stated, “The Batras are true entrepreneurs and understand the importance of evidence-based medicine. It is a pleasure to collaborate with them and support the science and research of the Maskād product portfolio”. 

Controlled clinical studies have shown that products containing growth factors:

  • Reduce appearance of fine lines and wrinkles due to new collagen production
  • Improve appearance of age spots and evens out pigmentation
  • Reduce skin roughness
  • Improve skin texture and elasticity
  • Improve skin smoothness and tightness

The Maskād Hydrating Serum is clean and simple – comprised of only 3 ingredients and available in 2 sizes.

We also offer a derma roller for at home use which can be paired with our three products for a real at-home spa experience.

About the Company:

WETHRIVV LLC is methodically creating a portfolio of professional and consumer products poised to elevate customer experience and satisfaction in facial aesthetics and hair growth markets. With a research laboratory at the Pennsylvania Biotechnology Center, all of our products are made with best-in-class science and are sold directly to consumers and professionals on our websites below.

Contact Information:

Contact Person: Amy Batra
Company: WETHRIVV LLC
Email: hello@wethrivv.com
Phone: 215-582-8200
Address: 3805 Old Easton Road
City: Doylestown
State: PA 18902
Country: USA
Websites: www.wethrivv.comwww.revivv.co and www.maskad.co

 

READ FULL ARTICLE

 

Couple’s complementary skill sets help local company bring products to market

Couple’s complementary skill sets help local company bring products to market
By Kathryn Finegan Clark

Amy and Sanjay Batra, a couple joined by both science and marriage, clearly are as creative with their spelling as they have been in their careers in the pharmaceutical industry.

They named their company WeThrivv, and it is busily marketing two products, one involved with facial aesthetics and another meant for hair growth. Meanwhile, they are developing others.

Not only does the company follow a dual business model, it also is a family firm, with their four children working on and off with them on different projects.

Amy created Maskad Face Masks used by dermatologists to help patients feel more comfortable after certain procedures. The masks, which conform to a patient’s face, also can deliver topical ingredients such as plasma.

Sanjay’s product is REVIVV, a topical hair serum that enhances the thickness and improves the appearance of a person’s hair. It uses a formula that was originally created by others for a different purpose.

WeThrivv is one of the more than 80 companies comprising the Pennsylvania Biotechnology Center (PABC), a life sciences incubator, in Buckingham Township. While most of the member companies are involved only in research and development, WeThrivv already has products on the market and has set up two-pronged marketing with one channel directed to physicians and another to consumers.

The husband-and-wife team brings complementary expertise to the joint enterprise and it works for both of them. They are happy to share both their personal and their business lives. “We love working with our kids,” Amy said. Their daughter, Jaya, for example, who wants to be a doctor, has worked in the company’s lab, she added.

Amy explained it this way: “Our skill sets really complement each other’s and we challenge ourselves to be innovative and develop brands that will stand the test of time.”

Her husband added, “I love what I do, and working with Amy creates an amazing environment to have fun and create great products for our customers.”

Both Sanjay and Amy have impressive backgrounds. He, an expert in drug development, earned his doctorate in medical physiology at the University of Ottawa and completed post-doctoral training in Japan and Switzerland. A fellow of the American College of Cardiology, he is an adjunct professor at the Wake Forest Institute for Regenerative Medicine.

Sanjay has 25 years of global health care and entrepreneurial experience in startups, biotech and big pharma, including 10 years at Johnson & Johnson, finally as vice president of R&D Pharmaceuticals, Asia-Pacific and Japan. He has been involved in more than 80 clinical trials in all phases of development.

Amy, who worked in sales, earned a bachelor’s degree in marketing with honors from Temple University. Before going into business about 10 years ago with Sanjay, she worked for 20 years for startup companies and big pharma including Bausch & Lomb, Sanofi Aventis, Merz and Johnson & Johnson. Her expertise includes aesthetics, dermatology, regenerative and functional medicine in roles ranging from sales professional to management.

VIAS Partners, WeThrivv’s sister company, came to PABC five years ago. The company focuses on regenerative medicine, particularly technologies based on platelet-rich plasma. That’s Sanjay’s core expertise, and VIAS consults with biotech companies worldwide.

Sanjay said he is currently working with Greene Street Pharmaceutical, also a PABC member, on three transdermal patches, one to deliver non-prescription products for pain relief, another for sleep aid and a third for general wellness.

Louis B. Kassa III, PABC president, said he believes Sanjay’s “sharply focused approach” to the biotech industry accounts for his success. “Sanjay is a collaborator and knows how to connect the dots. He’s very disciplined in his process and knows what it takes to get a company over the finish line. He sticks to his principles and his core values.”

In the spring, WeThrivv was one of five companies to receive a Bucks Built Startup Fund investment of $25,000 from the Bucks County Industrial Development Authority along with a year of consulting services with Startup Bucks.

 

 

WETHRIVV® Launches Campaign to Empower Hair Loss Sufferers

Play Video
WETHRIVV® Launches Campaign to Empower Hair Loss Sufferers

DOYLESTOWN, Pa.Sept. 19, 2022 /PRNewswire/ — Hair loss can be a lonely and isolating process. At WETHRIVV®, we understand just how important hair can be to one’s image, confidence, and self-perception. Many men and women are led to believe that hair loss is inevitably part of their journey but that is not the case.

Hair loss is bigger than just thinning and balding. REVIVV’s drug-free serum can stop hair loss in its tracks with twice daily applications to thinning spots. Sufferers of hair loss will blame themselves, or their genes, detracting from self-worth. But this is not necessary because new scientific breakthroughs empower change. Scientists now recognize that losing touch with NATURE is linked with losing your hair, and that the solution is to ‘be natural again’. The power of natural, drug-free therapies is wholly recognized in the new paradigm.

 

As a holistic and alternative medical professional, I care about what goes on my body. It is important that the products I use are clean and drug free.

– Thuy, Holistic and Alternative Medical Professional, speaking on her use of REVIVV

The REVIVV team unveiled a new video addressing the problem of hair loss and its real effects on the human spirit. The video raises awareness on how hair loss can damage an individual’s identity, cultural importance, and how hair can affect confidence. The video was developed by Creative Klick Agency in Fort Lauderdale, Florida. The videographer and editor said this regarding the video,

“As someone who has suffered from hair loss, I took this project personally. It was remarkable to me how hair loss is something that makes us feel separate from society, but in reality, it’s what unites us. My goal for this video was to close that gap and normalize the conversation around hair loss.”

– Jaquie Fischer, Creative Director 

Learning About Thriving Skin ft WETHRIVV Founders Amy & Dr Sanjay Batra

SKIN ANARCHY NEW PODCAST 

In this episode Ekta sits down to chat with the masterminds behind the innovation driven line, WETHRIVV, Dr Sanjay Batra & Amy Batra. WETHRIVV is a leader in the space of aesthetic skin care and post procedure recovery due to their products such as maskād (Amy’s brain child) and other equally brilliant products. The interview explores how Dr Batra and Amy have studied the benefits of aesthetic procedures utilizing components such as platelet rich plasma, and crafted their line to act as an intersection between cutting edge medicine and consumer driven needs when it comes to skin health and care.

Local Startups Receive $25,000 Investments and $5,000 Grants from Bucks Built Startup Fund

Local Startups Receive $25,000 Investments and $5,000 Grants from Bucks Built Startup Fund

Five high-potential, early-stage startups have been selected to receive a total of $125,000 in investment funded by the Bucks County Industrial Development Authority along with 12 months of advisory support from Startup Bucks. Also this round, seven additional applicants were awarded a total of $25,000 in grants sponsored by Penn Community Bank.

The five startups that received $25,000 investments from the Bucks County IDA span various industries and have founders or teams already based or operating in Bucks County:

  • AccuTennis – Using computer vision to monetize data for racquet sports.

  • BioVeras – Collection and verification of clinical trial data utilizing blockchain for quicker launch of life-saving treatments.

  • Saint Rocco’s Treats – Fostering transparency in the dog treats and food industry.

  • THRIVV – Science-based company focused on hair growth and post procedure skincare.

  • Xenoil – Mitigating carbon footprint by re-manufacturing plastics for 3D printing.

“In only the second year of the Bucks Built Startup Fund, we are already seeing the impact these investments are having to the growth of the startup community within Bucks County. We hope that through continued funding and support in this innovative program, Bucks County will become the premier destination for new and cutting edge startups to call their home,” said Stephen Marzullo, Chairman, Board of Directors for the IDA.

 

Area startups receiving grants up to $5,000 from Penn Community Bank include:

  • AWSM Sauce – Sustainable sauce and condiments.

  • Dr. Brownies – First-of-its-kind ready-to-bake, plant-based brownie batter.

  • Eternally – Health tech company supporting end of life planning with Telehealth.

  • Forge – Contact manager that helps sales professionals increase conversions by building genuine trust with clients.

  • Measure Studio – Helping publishers and content creators deploy a data driven content strategy by providing AI powered social media analytics.

  • Sage SEO – Smart SEO tools for small businesses and startups to write, publish, and measure their content marketing strategies.

  • Vital Start – Treatment of Perinatal Mood and Anxiety Disorders using virtual reality.

“Penn Community Bank is proud to partner with Startup Bucks and the Bucks County Industrial Development Authority to help area businesses and innovators succeed. We understand that a thriving local business community means economic success for individuals, families, and the region for years to come,” said Jeane M. Vidoni, Penn Community Bank president and CEO.

 

Originally screened from over 100 applicants, 10 finalists pitched to a screening panel of investors, entrepreneurs, and community leaders who evaluated the businesses on a number of factors, including the potential to grow quickly and broadly while having a positive economic impact in the County.  

The ten startups from the earlier two Bucks Built cohorts have already made impressive progress with all demonstrating growth, four receiving new investment commitments from Ben Franklin Technology Partners, and two having been accepted to TechStars Accelerators.     

Later this year, the Bucks Built Startup fund will deploy another $125,000 in investment from the Bucks County IDA along with an additional $20,000 in grants sponsored by Penn Community Bank. Early interest applications can be submitted by startups throughout the year.

Keep up to date with local startup news by subscribing to updates from Startup Bucks and connect with the Bucks County startup community every Wednesday at 9am on Zoom during Startup Buck’s weekly entrepreneur forum, Founder’s 30, powered by Penn Community Bank.

Want to learn more? Head to bucksbuilt.com for program details and criteria.

Questions or Inquiries? Email scout@startupbucks.org

 

Startup Founders and Contacts

 

REVIVV® Hair Growth Serum & Maskād® Post Procedure Face Masks by WETHRIVV™ Exhibit in Las Vegas

REVIVV® Hair Growth Serum & Maskād® Post Procedure Face Masks by WETHRIVV™ Exhibit in Las Vegas

Revolutionary new face masks and hair rejuvenating serums at the International Esthetics, Cosmetics & Spa Conference (June 25-27, 2022) & The Aesthetic Show (July 7-10, 2022)

DOYLESTOWN, Pa.June 23, 2022 /PRNewswire/ — WETHRIVV was founded by Amy and Sanjay Batra in 2020 in response to unmet needs in the hair growth and facial aesthetic markets. The CEO couple will showcase their new products at IECSC (Booth #468) and The Aesthetic Show (Booth #126).

Maskād provides a range of clean facial products.

  • Professional & At Home Post Procedure masks optimize patient outcomes following treatments like micro-needling.
  • Both reduce redness, heat, discomfort, and overall downtime.
  • Delivers topical ingredients like PRP, exosomes and serums.
  • Endorsed by leading dermatologists (see our white papers).

REVIVV Topical Hair Growth Serum For Her and For Him has taken off and the feedback has been positive!

  • Convenient roller application that takes the effort out of hair care.
  • All natural active ingredients – drug-free formula means no harsh side effects.
  • Stand-alone product or can be combined with other modalities.
  • Endorsed by leading dermatologists (see our white papers).

Board-certified Dermatologist and leading expert in hair restoration, Jeffrey Rapaport, MD, FAAD said, “REVIVV is a key new addition to my practice. It gives me an effective option for patients who want a drug-free solution, and it can also be utilized as a stand-alone, or in combination with other treatments.  The clinical efficacy has exceeded even my own expectations. Using the Maskād products in my office following facial aesthetic procedures has reduced patient downtime and improved comfort. My patients are thrilled with our new post procedure care protocols”. 

The WETHRIVV team is excited to see you in Vegas!

 

 

Revivv Featured On Hair Loss Network

DOES REVIVV STOP HAIR LOSS?

Revivv hair growth serum has been gaining some attention from quality sites like follicle thought which wrote a piece on the hair growth serum two months ago. The hair growth serum is 100% drug-free, meaning all of the ingredients in the formula are naturally sourced. Now, I know what many of you think ‘all-natural’ is synonymous with ‘doesn’t work.’ If you’re having those thoughts, it is fair. Skepticism in the hair loss industry is a must, especially with all the snake oil on the market. In this article, we will be reviewing the mechanisms of action and the ingredients in Revivv hair growth serum.

The Science Behind Revivv Hair Growth serum

Modern hair loss research indicates that DHT causes male and female pattern hair loss. DHT is a steroidal hormone that is a byproduct of testosterone. The 5-alpha reductase enzyme converts testosterone into DHT via the bloodstream. The most effective hair loss treatments are potent 5-alpha reductase inhibitors like Avodart (dutasteride) and Propecia (finasteride). While DHT is the primary catalyst for genetic hair loss in men and women, it is not the only mechanism contributing to hair loss.

Four mechanisms contribute to hair loss:

  • DHT
  • Scalp Inflammation
  • Blood and Oxygen Supply
  • Shortened Anagen (Growth) Cycle

Some may argue that DHT is the cause of scalp inflammation and that DHT shrinks the hair follicle, causing the ‘anagen’ growth cycle to shorten. However, I believe the four mechanisms are correlated but not directly caused by DHT. Revivv claims that the sugars that typically convert into glycogen in the scalp convert into fat, which triggers scalp inflammation referred to as ‘micro-inflammation.’ Revivv is a multi-modal hair growth serum created to treat the various modalities related to genetic hair loss through various natural ingredients.

Revivv Featured on Follicle Thought

REVIVV CONSUMER HAIR GROWTH PRODUCT LAUNCH WITH PHOTOS

A new drug free product has launched for men and women who are seeking solutions for hair loss.

Revivv Hair Serum For Men And Women

It was a little over a year ago when I received an email from Sanjay Batra PhD. This was the type of email I particularly enjoy receiving – an industry professional introducing themselves and sharing about projects which may be relevant to the Follicle Thought news feed. Initially, however, our discussion was not centered on any hair growth products. Dr. Batra was interested in sharing his work on a hair diagnostic tool developed by the Capily Institute which helps physicians track the regrowth progress of hair loss patients. Our conversation continued over the next several months and eventually I got word of a topical OTC hair growth product which was in development. This certainly caught my interest and at the time I did not have any particular expectations for the product. Fast forward to late 2021 – I had seen a few glimpses of data from Revivv and received an email invite to participate in an early product launch. After purchasing a few bottles of Revivv with my own money, I began incorporating it into my treatment regimen which includes the standard hair loss medications.

After about two months of applying Revivv daily as part of my regimen, I was certain that the improvement of my crown area was progressing faster and more robustly than during the months before incorporating Revivv when I was using medications alone. This led to the discussion of sharing Revivv with the audience of Follicle Thought. I let Dr. Batra know that a certain amount of supporting data from people using Revivv alone would be necessary to present a new product to my specialized audience. In short, he and Revivv were able to deliver.